Racism and Beauty Standards in Indonesia: Audre Lorde's View

Authors

  • Erisa Nada Dewanti Pascasarjana Universitas Islam Negeri Sunan Kalijaga Yogyakarta
  • Ahmad Fauzi Pascasarjana Universitas Islam Negeri Sunan Kalijaga Yogyakarta
  • Fatimah Tuzaroh Pascasarjana Universitas Islam Negeri Sunan Kalijaga Yogyakarta

Keywords:

racism, beauty, beauty standard

Abstract

Beauty standards are the result of social control influenced by the media. The standard of beauty circulating in Indonesia is that women are considered beautiful if they have white skin. This is contrary to the wealth of Indonesia which has various types of skin color. As a result, beauty standards give rise to racism in the form of physical insults, especially skin color for women with dark or black skin. This research aims to examine racism in Audre Lorde's "Sister Outsider" with the issue of racism in Indonesia which arises due to beauty standards. The research method used is descriptive qualitative with data collection via internet searching and analyzed using discourse analysis. The result from this research include; 1. Racism arises because of a sense of superiority, 2. The standard of beauty in Indonesia is women with white skin, 3. True beauty is seen from the heart and morals. Being a woman does not always mean following beauty standards, but we can create our own version of beauty standards by loving, appreciating and caring for ourselves more through various positive activities that can improve our quality.

Downloads

Download data is not yet available.

References

Afifah, N., Masrizal, & Ayuning Anjar, Y. (2023). Kecantikan Sebagai Ideal Self Perempuan(Studi Kasus di Klinik Azqiara, Kecamatan Baiturrahman, Banda Aceh). Jurnal Ilmiah Mahasiswa FISIP USK, 8(2), 1–10.

Afipah, S., & Dwiyanto, Y. (2022). Gender dan Feminisme: Perkembangan Hubungan Internasional Kontemporer. Global Mind: Jurnal Ilmiah Hubungan Internasional, 4(2), 15–26.

Alisa, J., Laela, E., & Nurjanah, R. (2024). Gender Stereotypes from A ManagementPerspective: A Literature Review. Journal of Feminism and Gender Studies, 4(2), 1–18.

Amalia, T., Wantasen, I. L., & Marentek, A. (2019). Analisis Pemikiran Feminisme Maya Angelou seperti Tercermin dalam Puisi Still I Rise, Phenomenal Woman, dan Equality. Jurnal Elektronik Fakultas Sastra Universitas SAM Ratulangi, 6, 1–15.

Autumn, S. (2022). Toxic Beauty Standards di Indonesia. Kompasiana. https://www.kompasiana.com/serafimautumn9498/62ab1ee0edb24b30290ceeb2/toxic-beauty-standards-di-indonesia

Bendar, A. (2020). Feminisme Dan Gerakan Sosial. Al-Wardah, 13(1), 25. https://doi.org/10.46339/al-wardah.v13i1.156

Berger, P. L., & Luckmann, T. (2013). Tafsir Sosial atas Kenyataan: Risalah tentang Sosiologi Pengetahuan (P. F. M, Ed.). Jakarta LP3ES.

Chinta, S., Ghassani, A., & Lidwina, M. (2023). Dampak Standar Kecantikan Bagi Perempuan di Indonesia. Prosiding Seminar Nasional, 1440–1448.

Collins, P. H. (2000). Black Feminist Thought: Knowledge, Consciousness, and the Politics of Empowerment (2nd ed.). Routledge.

Corbett, H. (2023). Black Women’s Equal Pay Day: Equals $2.1 Million In Lost Wages For The Most Educated. Forbes. https://www.forbes.com/sites/hollycorbett/2023/07/27/black-womens-equal-pay-day-equals-21-million-in-lost-wages-for-the-most-educated-women/

Fakultas Ilmu Budaya Universitas Airlangga. (2024). Mengungkap Akar Isu Rasisme di Indonesia Sejak Zaman Kolonial. Fakultas Ilmu Budaya Universitas Airlangga. https://fib.unair.ac.id/fib/2024/01/25/mengungkap-akar-isu-rasisme-di-indonesia-sejak-zaman-kolonial/

Hidayati, N., Christiarini, R., Rosetia, A., Anastasya, V., Sonita, T., Kordinata, E., Habeebanisya, Liong, K., Putri, N. D., Cantikasari, A., Lorence, S., & Hartanto, R. (2020). Menangkal Rasisme di Era Digital. Jurnal Berkala Epidemiologi, 5(1), 90–96.

Human Rights Watch. (2020). Indonesia Tak Serius Atasi Rasisme. https://www.hrwg.or.id/2020/06/16/indonesia-tak-serius-atasi-rasisme/

Human Rights Watch. (2024). Indonesia: Rasisme dan Diskriminasi terhadap Orang Asli Papua. https://www.hrw.org/id/news/2024/09/19/indonesia-racism-discrimination-against-indigenous-papuans

Islamey, G. R. (2020a). Wacana Standar Kecantikan Perempuan Indonesia pada Sampul Majalah Femina. Jurnal PIKMA : Publikasi Ilmu Komunikasi Media Dan Cinema, 2(2), 110–119. https://doi.org/10.24076/pikma.2020v2i2.400

Islamey, G. R. (2020b). Wacana Standar Kecantikan Perempuan Indonesia pada Sampul Majalah Femina Discourse on Indonesian Women ’ s Beauty Standards on the Cover of Femina Magazine. Jurnal PIKMA: Publikasi Ilmu Komunikasi Media Dan Cinema, Volume, 2(2), 110–119.

JagoKata. (n.d.). Kata-Kata Bijak Audre Lorde. https://jagokata.com/kata-bijak/kata-audre.html

Kamus Besar Bahasa Indonesia. (n.d.-a). Cantik. https://kbbi.web.id/cantik

Kamus Besar Bahasa Indonesia. (n.d.-b). Rasialisme. https://kbbi.web.id/rasialisme

Lancia, F., Liliyana, & Azis, A. (2023). K-Beauty dan Standar Kecantikan di Indonesia (Analisis Wacana Sara Mills pada Kanal YouTube Priscilla Lee). Jurnal Multidisiplin West Science, 2(1), 56–68. https://doi.org/10.58812/jmws.v2i1.175

Latief, E. F. (n.d.). Feminisme Multikultural. Scribd. https://id.scribd.com/doc/166100467/Feminisme-Multikultural

Lorde, A. (1984). Sister Outsider: Essays and Speeches (The Crossi). Ten Speed Press.

LPM Gema Alpas. (2024). Interpretasi Standar Kecantikan Indonesia Sakiti Perempuan? https://lpmgemaalpas.com/2024/09/02/interpretasi-standar-kecantikan-indonesia-sakiti-perempuan/

Nurhadi, Z. F., Mujianto, H., Bratadiredja, M. F., & Gustiandi, S. S. (2023). Pengalaman Komunikasi Inner Beauty bagi Mahasiswa. Jurnal Digital Media & Relationship, 5(1), 6–20.

Poetry Foundation. (n.d.). Audre Lorde. https://www.poetryfoundation.org/poets/audre-lorde

Prabasmoro, A. P. (2013). Becoming White: Representasi Ras, Kelas, Feminitas, dan Globalitas dalam Iklan Sabun. Jalasutra.

Prayoga, W. (2020). Perancangan Informasi Edukasi Tentang Rasisme Melalui Media Komik Strip. E-Library Unikom, 53(9), 1689–1699.

Putri, K. C., & Kusumastuti, R. D. (2023). Representasi Kecantikan Perempuan Pada Kampanye Be Your Own Melalui YouTube BLP Beauty. WACANA: Jurnal Ilmiah Ilmu Komunikasi, 22(1), 93–107. https://doi.org/10.32509/wacana.v22i1.2723

Riswana, R. D., Nasrullah, A., & Kusuma, N. (2023). Konstruksi Standar Kecantikan Perempuan di Kalangan Mahasiswi Universitas Mataram. Prosiding SeNSosio (Seminar Nasional Prodi Sosiologi), 4(1), 450–469.

Rohmah, C., & Huda, M. H. Z. (2020). Representasi Supremasi Kulit Putih Bagi Perempuan Dalam Produk Iklan Sebagai Standar Kecantikan. Academica : Journal of Multidisciplinary Studies, 4(1), 55–80. https://doi.org/10.22515/academica.v4i1.3156

Rohmiatika, H. (2023). Hegemoni Budaya Warna Kulit Wanita Korea Sebagai Standar Kecantikan Wanita Indonesia. Prosiding Seminar Nasional Komunikasi, Administrasi Negara Dan Hukum, 1(1), 421–426. https://doi.org/10.30656/senaskah.v1i1.245

Safiqri, F. A., Marsingga, P., & Argenti, G. (2022). Manajemen Strategi Pembinaan Generasi Anti Rasisme. Jurnal Manajemen, 13(4), 670–675. https://doi.org/10.30872/jmmn.v13i4.9872

Sukisman, J. M., & Utami, L. S. S. (2021). Perlawanan Stigma Warna Kulit terhadap Standar Kecantikan Perempuan Melalui Iklan. Koneksi, 5(1), 67. https://doi.org/10.24912/kn.v5i1.10150

Zap Beauty Index. (2023). Zap Beauty Index. In Zap Beauty Index (p. 14). Zap Beauty Clinic.

Downloads

Published

2025-01-02

Issue

Vol. 5 No. 1 (2025): Journal of Feminism and Gender Studies

Section

Articles

License

Copyright (c) 2025 Erisa Nada Dewanti, Ahmad Fauzi, Fatimah Tuzaroh

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.