Konstruksi Sosial atas Simbol Kecantikan pada Berita Caleg 2024
Keywords:
Beauty, Construction, Framing, ElectionAbstract
Women’s involvement in the political stage is still not optimal because they are objects of construction in a patriarchal
culture. A construction of beauty is represented through the 2024 Election news media. This research aims to determine
the extent to which the media constructs symbols of beauty for women running in the general election. This study uses
qualitative methods. The samples from this research are four viral news stories about female legislative candidates from
different online news media. By using the framing analysis of the Pan and Kosicki model from the theory of Zhongdang
Pan and Gerald M. Kosicki, it was found that there is a construction of beauty that is someone who has a white
appearance, no acne, light natural make-up, wears a hijab, has neat teeth, and has a beautiful smile. Beauty is then
constructed as a reason for people to vote in elections, overriding attention and encouraging individuals to act on the
initiative of first impressions.
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